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You should also consider having a conversation
with employees about the hours they are off the
clock.

“I see branding carrying past what the company is
and what people do outside of the company. A lot
of our guys probably have shirts or hats or branded.
Are they at the lake partying with that hat on?” Jay
says.

Jay’s company offers lots of training and classes for
employees to help them prepare to present projects
to city councils and deal with the general public.
“We have a Toastmasters club. We have a
consultant that comes in and we do speaking
classes and things like that. So that really goes a
long way helping the company put that best face
forward,” he says.

Build your reputation

Even if you do no formal marketing at all, you always have one thing that’s
working for you every day: the reputation that’s formed as a result of the work
you do.

Word of mouth is the most powerful marketing that you have.
“That’s the way we kind of built our businesses, just word of mouth and letting
people kind of come to us outside of our traditional marketing,” Trent says,”
Word of mouth will say, Hey, these guys are fair, they’re reasonable.”

Building a reputation takes time, but is your most powerful asset in the long
run.
“I have a lot of contacts literally across the country at this point. And having
that good reputation for years, it helps me out. Because people that I’ve known say good things about me and connect me
with other folks,” says Bill. “If you want to talk about branding, there it is right there in a nutshell. It’s being responsible, being
responsive to your clients, and being somebody that they know they can trust.”

Nothing beats a good product, delivered with good service.
“There’s a lot of noise out there. There’s a lot of competition. Although you can put together a marketing plan and program, if
you produce a superior product, you will get noticed,” says Todd.

This is where marketing truly goes beyond the sale.

“It’s not just about making a sale. It’s about building that relationship,” says Steve.
“There’s obviously guidelines, there’s regulations, laws that you need to be within, and transparency is important, and quality.
Then just doing everything that you say you’re going to do and how you’re going to do it and being consistent with that.”

When you act professionally and ethically, karma serves you well. It’s a small world. And at the end of the day, good actions
tend to reap rewards.

The Nevada Traverse Vol.49, No.1, 2022 15