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N A Inside this Issue...
THE

This publication is issued quarterly by the Nevada Association of Featured Articles
Land Surveyors (NALS) and is published as a service to the Land
Surveying profession of the state of Nevada. The Nevada Traverse is Mastering Safety From the Top Down
an open forum for all Surveyors, with an editorial policy predicated By: Trent J. Keenan, PLS & Kristina Poulter ..........Pg. 5
on the objective of NALS and Bylaws, Article II, which reads:
NSPS Membership Opinion ....................... Pg. 10
“The purpose of the association shall be to promote the common
good and welfare of its members in their activities in the profes-
sion of Land Surveying; to promote the common good and welfare Marketing & Promotion: Why It Goes Beyond Selling
of the public in terms of professional land surveying activities; to Your Services
promote and maintain the highest possible standards of profes- By: Trent J. Keenan, PLS & Kristina Poulter ........ Pg. 12
sional ethics and practice; to promote public awareness and trust
in Professional Land Surveyors and their work. A Christmas Story ............................... Pg. 16

This organization, in its activities and in its membership, shall be non-
partisan, non-sectarian, and non-discriminatory.” Digital Mapper - Technology Column
Prepared by Michael Detwiler, PLS ................ Pg. 16
The publication is mailed to NALS members and similar organiza-
tions on a complimentary basis. The Nevada Traverse is not copyright Project Management 101
protected. Articles, except where specifically copyright noted, may By: Trent J. Keenan, PLS & Kristina Poulter ........ Pg. 22
be reprinted with proper credit. Written permission to reprint copy-
righted material must be secured either from the author directly, or
through the editor. The Business of Land Surveying
By: Trent J. Keenan, PLS & Kristina Poulter ........ Pg. 28
Articles appearing in the publication do not necessarily reflect the
viewpoints of NALS, its officers, Board of Directors, or the editor,
but are published as a service to its members, the general public, NALS Remembers — Dale Wittie ................. Pg. 35
and for the betterment of the surveying profession. No responsibil-
ity is assumed for errors, misquotes, or deletions as to its contents.

Article & Advertising Deadlines
January 25th, April 25th, July 25th, October 25th
Departments
To submit and article or to request information regarding
advertising, please contact the NALS Executive Office
Who’s Who ........................................Pg. 1
NALS Executive Office
T. (888) 994-3510
E. nals@nvlandsurveyors.org The Editor’s Corner ................................Pg. 3

Running an ad does not imply endorsement of that advertiser by President’s Message ...............................Pg. 4
NALS, and the editor reserves the right to not accept ads which may
be in poor taste or objectionable to the policies of NALS. Sustaining Members ............................. Pg. 20

Professional Listings ............................. Pg. 21

SUSTAINING MEMBERSHIP 195 Annually Lahontan Chapter Update ........................ Pg. 38
$
INCLUDES:
Quarterly Minutes ............................... Pg. 40
• Complimentary business listing in the Traverse
• Complimentary listing on NALS website
• Member pricing on ads in the Nevada Traverse Southern Chapter Update ........................ Pg. 42